Skechers gained traction in the late 1990s with the release of chunky sneakers, capitalizing on the fashion trends of the time. The brand’s signature appeal has always been "comfort-first" footwear, a philosophy that continues to resonate with consumers. Over the years, collaborations with celebrities like Britney Spears and musicians like Demi Lovato have further elevated Skechers' visibility.

Additionally, Skechers expanded into specialized footwear categories, including walking shoes, workout sneakers, and even children’s footwear, ensuring a broad market reach.

Innovation & Sustainability

One of Skechers’ most notable innovations is its memory foamSketchers GOwalk, which provides unparalleled cushioning. Recently, the brand has stepped up its sustainability efforts by introducing eco-friendly collections, such as those made from recycled materials.