Saint Laurentrebellion, luxury, and timeless style. Founded by Yves Saint LaurentPierre Bergé
Yves Saint Laurent was born in 1936 in Algeria and quickly rose to fame as a prodigy in fashion. At just 21, he became the head designer at Christian Dior, earning critical acclaim. However, after a brief departure, he launched his eponymous brand. His debut collection in 1962 introduced the world to the now-iconic beatnik look, which became an instant sensation.
Saint Laurent's audacious designs broke barriers. The Le Smoking tuxedo, launched in 1966, redefined power dressing for women by blurring gender norms. He also popularized the sheer blouse, peacoat, and safari jacket, expanding women's wardrobes beyond traditional formalities.
The brand's 1970s collections
Following YSL's retirement in 2002, creative directors like Tom FordHedi SlimaneAnthony Vaccarello
To browse a carefully curated selection of Saint Laurent's luxury products, from handbags like the Sac de JourLoulouSaint Laurent product spreadsheet.
Saint Laurent isn't just about fashion—it’s a cultural phenomenon. Its bold advertising campaigns often feature trailblazers like Kate Moss, Ruby Rose, and Travis Scott, ensuring that its legacy remains at the heart of pop culture.
Today, Saint Laurent continues to dominate fashion weeks worldwide while maintaining an unwavering dedication to YSL's original vision of empowering individuality through timeless designs.
The Visionary Behind the Brand
Game-Changing Designs
The Evolution of Saint Laurent
Exploring Saint Laurent Products
The Brand's Cultural Impact
Lovegobuy Finds
