Mizuno Corporation, founded in 1906 in Osaka, Japan, began as a baseball equipment supplier but soon expanded into other sports, including running. With a reputation for precision and durability, Mizuno entered the running shoe market with a focus on biomechanical efficiency. The breakthrough arrived in 1997 with the launch of the Mizuno Wave Rider

The design was not just about comfort; it was grounded in scientific research. Mizuno’s engineers collaborated with athletes and sports scientists to optimize the shoe’s performance, making it a favorite among amateur and professional runners alike. Over the years, the Wave Rider has undergone numerous iterations, each enhancing fit, weight reduction, and energy return, while staying true to its foundational principles.