The name Calvin Klein is more than a brand; it is a global symbol of modern American minimalism and provocative sophistication. Founded in 1968 by the eponymous designer and his childhood friend Barry Schwartz, Calvin Klein began with a mere $10,000 and a big vision. The brand quickly challenged the fashion establishment, not by following trends, but by creating a new, cleaner aesthetic that resonated with a generation seeking liberation from the ornate. It transformed from a small coat shop in New York City's York Hotel into a multi-billion dollar empire synonymous with sexuality, simplicity, and controversial, unforgettable advertising.
Calvin Klein's rise was meteoric. By the early 1970s, the brand had expanded into sportswear, womenswear, and, most famously, designer jeans. The 1980s marked a pivotal era with the launch of controversial yet highly successful advertising campaigns, such as the iconic 15-year-old Brooke Shields asking, "You want to know what comes between me and my Calvins? Nothing." These campaigns cemented the brand's identity as bold, sensual, and unapologetic. This ethos extended to its fragrances, with the launch of Obsession in 1985 and Eternity in 1988, which became cultural phenomena and household names.
A significant chapter in the brand's history is the creation of its underwear and innerwear line. Introduced in 1982, Calvin Klein underwear redefined a basic wardrobe staple. With its distinctive waistband branding, minimalist design, and high-quality cotton, it became an instant status symbol. The advertising, featuring physique models like Mark Wahlberg and Kate Moss, blurred the lines between underwear and high fashion, making it an object of desire and a cornerstone of contemporary culture. This focus on essential items with a luxurious feel became a hallmark of the brand's strategy.
The brand's philosophy of "less is more" extends across its diverse product lines, which now include jeans, underwear, fragrances, accessories, and home collections. Each product embodies a commitment to clean lines, sensual fabrics, and innovative tailoring. To explore a curated selection of the diverse product portfolio, from classic fragrances to iconic underwear, you can view a detailed overview in this product spreadsheet, which collates a wide array of Calvin Klein offerings.
Ownership and creative direction have evolved over the decades. In 2003, Calvin Klein sold his company to PVH Corp. (formerly Phillips-Van Heusen), which continues to steward the brand's legacy. Under PVH, the brand has retained its edge while expanding its global reach. Subsequent head designers like Francisco Costa for womenswear and Italo Zucchelli for menswear carried the minimalist torch before the current creative team took over, ensuring the core Calvin Klein DNA remains intact while adapting to the 21st century.
Today, Calvin Klein stands as a testament to the power of a clear, consistent vision. It successfully navigates the delicate balance between mass-market appeal and high-fashion credibility. Its advertisements continue to spark conversation, and its products remain staples in wardrobes worldwide. From its humble beginnings to its status as a global powerhouse, Calvin Klein's story is one of audacity, innovation, and an unwavering commitment to a distinct, sexy, and simple American ideal.