Lovegobuy Finds
Exploring the story behind a shoe that started as a basketball icon and evolved into a cornerstone of streetwear.
Launched in 1973, the Nike BlazerNike Blazer, originally named the "Nike Bruin," was the company's ambitious first true foray into the world of high-performance basketball footwear. Its design was strikingly simple and undeniably bold: a clean, high-top leather upper, a substantial rubber sole for traction, and the now-iconic oversized Swoosh placed prominently on the sidewall. This shoe was built for durability, support, and the hard demands of the NBA.
The brilliance of the Nike Blazer's marketing was in its choice of endorser. Instead of a flashy superstar from Los Angeles or New York, Nike partnered with George "The Iceman" GervinNike Blazer
As basketball shoe technology advanced in the 1980s and '90s, with Air cushioning becoming the new standard, the Nike BlazerNike Blazer
Today, the Nike Blazercomprehensive product spreadsheet
The enduring appeal of the Nike Blazer