In the ever-evolving landscape of athletic footwear, few models have made an impact as immediate and lasting as the New Balance 327. Launched in 2020, this silhouette didn't just arrive on the scene; it carved out a new space, masterfully blending the brand's rich heritage with a bold, contemporary aesthetic. It stands as a testament to New Balance's ability to look both backwards and forwards simultaneously.
A Design Inspired by History
The genesis of the 327 is a fascinating study in creative reimagination. The design team, led by Charlotte Lee, delved deep into the New Balance archives, drawing direct inspiration from three classic running models from the 1970s: the 320, 355, and most notably, the Super Comp 1. From the 320, the 327 inherited its iconic large, asymmetrical "N" logo, a hallmark of New Balance identity. However, on the 327, this logo is enlarged and exaggerated, making a far more pronounced statement. The outsole's aggressive, multi-directional lug pattern is a clear nod to the traction systems of vintage trail runners like the 355, providing a rugged texture that contrasts with the shoe's sleek upper. The overall silhouettete and the elegantly oversized heel, however, are most directly indebted to the Super Comp 1, a shoe celebrated in its day for innovative performance.
What makes the New Balance 327
While its DNA is rooted in performance running, the 327 found its true calling in the lifestyle and streetwear markets. Its launch was perfectly timed, coinciding with a growing cultural shift towards comfortable, versatile footwear. The shoe's unique aesthetic—at once sporty, vintage, and fashion-forward—caught the eye of style influencers and sneakerheads globally. Its lightweight construction and comfortable footbed, courtesy of a EVA foam midsole, made it as practical for all-day wear as it was visually appealing. New Balance further fueled its popularity through strategic collaborations with esteemed brands and boutiques like Casablanca and Levi's, each partnership bringing a fresh perspective and exclusive color blocking that kept the model in high demand. The success of the 327 can also be attributed to its incredible versatility. It pairs just as effortlessly with wide-leg trousers or a summer dress as it does with classic denim, making it a staple for a wide range of personal styles. This chameleon-like ability to adapt to different outfits secured its position as a modern classic. To explore the extensive range of colorways, collaborations, and detailed specifications for the New Balance 327, spanning different releases, a comprehensive resource can be incredibly helpful. This product spreadsheet
In conclusion, the New Balance 327
More Than Just a Running Shoe
A Lasting Impression